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Maxcess unveils updated logo

Posted February 22, 2011

Changes symbolize Maxcess’ role as parent company and bring unity to established MAGPOWR, Fife and Tidland brands.

OKC - Maxcess, a global leader in innovative products and services for the web handling industry, announces a new logo design that gives Maxcess more prominence while unifying the look of well established MAGPOWR, Fife and Tidland brands.

The logo changes are designed to make a bold statement about the combined strength of MAGPOWR, Fife and Tidland in a single corporate structure known as Maxcess. As part of a worldwide harmonization, Maxcess is aggressively transferring best practices between manufacturing facilities to leverage this strength to improve quality, service and overall customer experience.

The company's website, www.maxcessintl.com, is live with the new brand identity and MAGPOWR, Fife and Tidland will start changing the logo on facilities, packaging and marketing materials in a transition that is expected to take about 12 months. Factories in North America, Europe and Asia are adopting the new logo, reinforcing the company’s commitment to provide a consistent, positive experience anywhere in the world.

“With today’s announcement we are embarking on a bold move that was first visualized over 10 years ago,” said Greg Jehlik, President and CEO of Maxcess. “This first step creates a unified identity, while multiple follow-up steps will make it even easier for customers to interact with us on a global basis.”

Maxcess helps the web handling industry maximize productivity with convenient access to innovative products and services worldwide. By bringing together the leading brands of MAGPOWR, Fife and Tidland, Maxcess has built an unrivaled network of application experts with over 170 years combined experience to help customers improve efficiency and production quality anywhere in the world.