Maxcess International, a global leader in automation for the web handling industry, announces the appointment of Kevin Clunie as Global Vice President, Product Strategy & Development, effective April 27, 2026.
Kevin brings more than 25 years of global leadership across product strategy, innovation, marketing, and commercial execution in industrial manufacturing and engineered materials. He has consistently built high-performing global teams and translated customer and market insights into differentiated offerings and profitable growth. Most recently, he served as President of Appvion, guiding enterprise-wide commercial strategy, product management, marketing, and innovation.
Earlier in his career, Kevin held leadership roles at Avery Dennison, SABIC Innovative Plastics and REHAU, delivering portfolio scaling, accelerated innovation commercialization, and higher-value solutions across Europe and North America.
“We are excited to have Kevin join our leadership team at Maxcess,” said Raymond Baran, CEO. “His deep industry experience and strategic vision will help us deliver differentiated solutions to customers worldwide.”
“I’m honored to join Maxcess and look forward to accelerating our global product strategy to deliver engineered solutions that help customers work better, faster and smarter,” said Kevin Clunie.
At Maxcess, Kevin will lead global product strategy, product management, marketing, and R&D. He will focus on identifying and using customer insights to drive long-term product plans, ensuring execution on new product development, and enhancing systems and processes to make it easy for customers to do business with us. As a member of the Executive Leadership Team, he will play a key role in advancing innovation and maintaining Maxcess’ competitive position globally.
About Maxcess: Maxcess saves you time and money by optimizing your peak output performance. We do this by leveraging the world’s best web handling brands, offering customized, end-to-end sustainable web handling solutions. Maxcess helps its customers maximize productivity through innovative products and services worldwide by combining global service and support across the storied product brands of RotoMetrics, Fife, Tidland, MAGPOWR, Webex, Valley Roller, Componex, International Cutting Die (ICD), and Maxcess Vision Systems, Maxcess offers an unrivaled network of application experts and automated end-to-end web handling solutions to help you work better, faster, and smarter. Visit them online at www.maxcess.com.
Media Contact:
Keith Laakko – klaakko@maxcessintl.com
VP Global Marketing, Maxcess International